Top Fashion Games on Android in Ireland: Q2 2021 Performance

The second quarter of 2021 saw interesting trends in the performance of the top five fashion games on the Android platform in Ireland. Here’s a closer look at how these apps fared in terms of downloads, revenue, and active users, based on data from Sensor Tower.

Hair Challenge, published by Rollic Games, had a mixed quarter. Weekly downloads peaked early in the quarter with around 7.7K in the first week of May, before gradually declining to about 4.5K by the end of June. Active users followed a similar trend, starting from 19.6K in mid-May and slightly increasing to 16.6K by the quarter's end.

High Heels! also from Rollic Games, showed a steady decline in weekly downloads, starting from approximately 4.8K at the end of March to around 900 by the end of June. Weekly active users decreased from 17.8K in early April to about 7K in late June. Revenue fluctuations were minimal, with occasional peaks, notably around $37 in late April.

DIY Makeup, published by CrazyLabs LTD, experienced a decrease in weekly downloads, falling from 2.9K in early April to around 1.4K in mid-June, before rising again to 2.6K by the end of June. Active users saw a similar pattern, starting at 7K in late March and reaching 7.7K by the end of June.

Body Race from Gismart showed a notable decline in weekly downloads, from 4.6K in late May to about 1.7K by the end of June. Active users peaked at over 9K in early June but dropped to around 5.3K by the end of the quarter.

Finally, Fat 2 Fit! by VOODOO, had a significant increase in weekly downloads, peaking at 8.3K in mid-June before settling at around 5K by the end of the quarter. Active users followed an upward trend, reaching a peak of 12.8K in mid-June and ending the quarter at approximately 11.2K. Revenue was minimal, with occasional peaks of up to $6.

For more detailed insights and data, visit Sensor Tower.